Marketing Business Plan for Touristic organisation in Soweto South Africa
Deze case in het kortFunctie: Marketing professionals
Locatie: Soweto SA
Duur: 2 tot 3 weken
Opdrachtgever : Touristische organisatie
Bemiddelaar: GreenDreamCompany .com
Contact persoon: Lianne Dijkstra
Email : info@greendreamcompany.com
Something for you? Please check out the case details below
About the case:
As a niche-marketed product, we have successfully created, without any marketing sofar, a steady stream of visitors (small and big groups) who participate in their programs such as tours and home-stays in Soweto. Phaphama judges their success also by the number of repeat clients that they have built relationships with, many of them for more than ten years now. They believe that they are now ready to expand their offering to many more educational institutions and countries, particularly those that are interested in an authentic cross-cultural experience.
About the professional:
We are looking for a professional with a background in Marketing Communication and sales and/or Information System technology to work closely together with their marketing professional. By exchanging knowledge and experience they aim to market themselves more diligently and thoroughly, and to maintain contact with past clients through social networking forums.
About the organization:
The company has been conducting its community-based tourism initiative since 1995. As a niche-marketed product, they have successfully created, without any marketing sofar, a steady stream of visitors (small and big groups) who participate in their programs such as tours and home-stays in Soweto.More information?
Download the case briefing
Back to Cases Overview